Bybit is one of the top cryptocurrency exchanges in the world. In recent years, Bybit has been making sponsorship contracts with soccer teams, perhaps as a company strategy. As a result, the Bybit name is expected to sell even more, and it is expected to lead to improvements in reliability and safety.
Borussia Dortmund
Borussia Dortmund is a German football club. Bybit signed a multi-year sponsorship deal that would see the Bybit logo printed on the Dortmund jersey. Bybit has expanded into Asia and the Middle East, but it is clear that they are also considering expanding into Europe in the future. Dortmund is one of Germany’s most popular clubs and has won the UEFA Champions League. In terms of famous players, Lewandowski, Shinji Kagawa, Aubameyang, etc. belonged.
Avispa Fukuoka
Bybit is also actively marketing in Japan. Bybit also has a partner contract with Avispa Fukuoka, which belongs to the J1 League as of 2023. Bybit’s brand logo is on the back of the uniform, and it seems that the partnership agreement is based on the expectation that J.League fans will enter the cryptocurrency market. Attention will also be focused on how Bybit, which has been warned by the Japanese Financial Services Agency, can survive in Japan. Considering the withdrawal of Binance and BitMEX in the same industry, it will not be so easy, but it is expected.
Argentina National Team
Bybit has signed a sponsorship deal with the 2022 World Cup winner Argentina national team. The uniform of the national team has the Bybit logo, which clearly shows Bybit’s aim of attracting customers in South America. Bybit is well-known in Asia, but not so well known in the Americas. It will be interesting to see if the marketing strategy works through the Argentina national team.
Bybit expands into the Middle East
Bybit is one of the cryptocurrency exchanges originally based in Singapore. However, in 2022, along with its competitor Crypto.com, it moved its headquarters to a new location in Dubai, United Arab Emirates. Having received basic approval from the Dubai government, Bybit is now fully operational. The reason behind the success of this expansion into the Middle East is that the UAE government also has a favorable impression of virtual currency. The UAE is currently trying to create a strong governance and regulatory framework for businesses in the crypto space to thrive.
Aggressive business expansion
As mentioned above, Bybit is well-known in Asia, but it is actively conducting business in the Middle East, Europe, and South America, which are still unexplored regions. It is one of the top cryptocurrency exchanges in the world at the moment, but it has the potential to become the top cryptocurrency exchange in the future. It is expected that the active composition will increase the name recognition, increase the number of registered users, and increase the trading volume.
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